In the past two years, with the gradual increase in labor costs, especially in the catering industry, there has been a “manpower shortage”. In response to the difficulty of changing the recruitment of the catering industry, the self-service ordering machine undoubtedly gives the answer, using self-service kiosk to replace waiters. With cashiers, not only greatly saves labor costs, but also uses self-service ordering machines to improve work efficiency and service quality, opening up a new way for the development of the catering industry.
The change of innovative technology makes the catering industry have more choices than before, but the system and data docking is a big problem. Traditional technical means cannot complete data sharing, resulting in chaos and inefficiency in the restaurant. LAYSON‘s self-service kiosk helps customers simplify complexity and eliminate clutter, allowing catering stores to focus on providing customers with better services, without technical worries in the store.
Research shows that with the social changes brought about by consumption habits, technological innovation and the epidemic situation, more than 60% of consumers in restaurants with self-service terminals will be more willing to frequent patronage, and about 30% of them say that they prefer to use the self-service ordering channel in restaurants to avoid communication with waiters.
In addition, self-service terminals can also bring many surprises to catering companies.
01 Self service kiosk can bring more revenue.
Exclusive orders, value-added combinations, special sets, coupons, buy one get one free-these promotional methods can make customers happy to add more orders. Through the collection and processing of the data model of the self-service kiosk, these promotions are more convenient to present and use. In addition, its intelligent recommendation function can also be pushed according to customer preferences. Data shows that when consumers place an order through a self-service kiosk, the amount of a single order will increase by 30%, greatly increasing the per-customer unit price of the customer. The use of self-service terminal equipment ensures the consistency of brand store services and increases the possibility for customers to apply for membership, thereby increasing the repurchase rate.
02 Self-service kiosk can save time.
Time is money. The self-service kiosk makes the entire order and payment process faster, and customers can complete the series of steps of selection, customization and payment at one time. After the order was placed, the back kitchen immediately received it and began to prepare the ingredients, without human factors intervening to affect the efficiency. Save a few minutes for each order, which adds up to a lot of time. Statistics show that restaurants can save 40% of the total meal time through the self-service ordering machine, which improves the customer’s consumption experience while increasing the store turnover rate.
03 Self-service kiosk improves accuracy.
Serving the wrong dishes is one of the most common phenomena in restaurants. Through the self-service ordering machine in the restaurant, mistakes such as serving the wrong dishes, missing dishes, and cashier errors can be effectively avoided. In addition, the visual presentation of the dishes on the self-service ordering machine also plays an important role in the accuracy of customers’ ordering. Real pictures and text descriptions of meals help customers to be more clear about their needs, thereby improving customer satisfaction and consumption experience, while also preventing excessive food waste.
04 Self-service kiosk improves employee efficiency.
The Layson’s self-service ordering machine is simple and easy to use, and does not require personnel guidance. Compared with traditional restaurants, the reception work of the clerk is greatly reduced, and it can focus more on in-store marketing and provide better customer service. Employees’ work efficiency and productivity have been greatly improved, and they are more flexible when dealing with other important or urgent tasks.
05 Self service kiosk l ensures safe contact.
In the current epidemic, safety comes first. . How to ensure the safe contact of the open environment in offline restaurants is a serious challenge, especially for customers, employees and company brands. By avoiding face-to-face communication in the process of ordering and checking in, the safety of the restaurant is effectively improved. Although the touch screen surface of the self-service integrated machine will be frequently clicked, Layson’s self-service equipment is easy to clean and disinfect, and can be used safely.
Post time: Jul-01-2021