When dining out, we often see that the traditional way of ordering in many restaurants is to line up and order manually. If there are many customers and the stores are understaffed during the peak dining period, there will be problems such as slow ordering, slow service and slow taking meals. In case of hurry, there may be wrong orders and missing orders. As we all know, one of the most important points of restaurant operation is that customers can't wait too long. Therefore, improving the ordering efficiency has become the primary task of restaurant operation.
As the saying goes, if restaurants want to operate well, advertising is indispensable!
At present, the menus used by many restaurants are still traditional paper menus, which are easy to be damaged or lost. Later, when the dishes, prices and other information need to be modified and updated, especially when the node wants to launch preferential package advertising, the store can only ask the advertising printing company to remake the menu, which is costly and inefficient.
With the progress of science and technology and the rapid development of mobile payment, catering stores have ushered in the era of intelligent transformation. To meet the needs of the market and the public, self-service ordering kiosks are "blooming everywhere"!
When you walk into a McDonald's or KFC King restaurant, you can install any of these advertisements. So, what are the benefits of self-service ordering advertising machines? Why is it so popular with fast food brands?
The self-service ordering kiosk breaks through the traditional operation mode of manual ordering / Cashier and paper color page menu advertising, and redefines the new mode of double combination of fast self-service ordering + advertising broadcasting and marketing!
1、 Intelligent self-service ordering / automatic cashier, saving time, trouble and labor
The self-service ordering kiosk has overturned the traditional manual ordering cashier mode and changed to the way completed by customers themselves. Customers can order meals by themselves, pay automatically, print small tickets, etc. The efficient and convenient ordering method reduces the queuing pressure and reduces the waiting time of customers, which not only improves the operation efficiency of catering stores, but also effectively reduces the labor cost of stores.
Put it another way, the self-service ordering kiosk costs is not expensive, and the monthly salary of hiring a waiter (cashier) is far more than that. Besides, people will rest after working for 8 hours, but the self-service ordering advertising machine will not. As long as there is electricity and the system is normal, it can work for 24 hours without tired rest, which effectively relieves the working pressure of the waiter (cashier)
2、 "Easier" for customers to order independently
Man machine self-service transaction, without manual intervention in the whole process, provides customers with sufficient consideration and selection time, and no longer faces the double "urging" pressure from clerks and queuing people. For those "social phobia" people, self-help and non social ordering is simply not too beautiful.
3、 QR code payment, system collection and settlement error
It supports payment by mobile wechat / Alipay payment code (it can also be customized and configured with binocular HD camera. Biometric function is added to support face-to-face collection and payment). Compared with the original manual collection method, the system collection avoids settlement errors.
4、 The back kitchen connects orders directly without missing orders
After the customer self-service orders are placed, the order data is directly synchronized to the back kitchen, and the back kitchen prints directly, which greatly reduces the number of wrong orders and missing orders.
5、 Intelligent management system with multiple interface functions and simple operation
The self-service ordering system can integrate ordering, cashier, membership, sales data, etc. into one machine, without the clerk placing orders, cashier, checking membership cards and accounting separately. In addition to saving manpower, the management system can also help stores collect and count data. From the system, you can understand the most popular dishes, packages, customer consumption level and other information of the store, and adjust targeted strategies such as products, sales and operation.
6、 Customize the advertising screen and update the advertising map at any time
Self service ordering kiosk is not only a self-service ordering machine, but also an advertising machine. It supports the rotation of posters and video advertisements. When the machine is idle, it will automatically broadcast various preferential information and new product advertisements to promote brand communication and boost purchasing power.
If the advertising pictures or videos need to be replaced, or promotional offers or special dishes need to be launched in case of festivals, there is no need to update them manually. As long as the settings are modified in the background, there is no need to reprint the new menu and increase the additional printing cost.
With the rapid development of science and technology, the intelligent and digital process of catering stores is also accelerating. The self-service ordering kiosk has indeed brought a lot of convenience to catering stores and effectively improved the comprehensive operation efficiency and benefits of catering stores. It can be predicted that in the future, self-service ordering advertising machines will be widely used in more and more catering stores.
Shenzhen layson optoelectronics Co., Ltd. has been deeply engaged in the field of commercial LCD for many years. As an industry-leading intelligent commercial display solution service provider, it has mastered the intelligent core touch technology, has a professional software and hardware R & D team and strong independent innovation ability, and can provide customized self-service ordering and self-service cashier solutions for catering customers.
Post time: May-23-2022