With the continuous development of modern science and technology, the application of digital display technology will be everywhere. As the representative of terminal display, digital signage (advertising player), relying on the integration of network and multimedia technology, releases and processes information in the form of media, and interacts with customer feedback in a timely manner, has been widely used in all walks of life.
What is digital signage
Digital signage is a new media concept. It is a dynamic digital demonstration of broadcast information, TV programs, marketing, menus and different interactive content. It is a multimedia professional audio-visual system that releases business, entertainment and practical information through background management procedures, combined with LED, LCD, projection image and other display technologies. At present, in addition to retail malls, hotel accommodation, company buildings, catering and other public environments where people gather, digital signage is also widely used in non-public places.
Benefits of Digital Signage in Application
Digital signage has been widely recognized in the market, mainly because its dynamic content and materials can be updated regularly, and it can interact with the real world, including image capture, gesture perception and embedded touch screen display, which give users great flexibility and usability.
Advantages of Digital Signage
1. Improve brand image
The high-tech appearance and interactive experience, as well as the popular film, music and dynamic picture elements, meet the user's consumption pleasure and improve the recognition and recognition of the brand image;
2. Save advertising costs
Compared with traditional posters and banners, it has obvious advantages. It no longer needs to worry about the cost of printing, transportation, replacement and storage;
3. More abundant display forms
Digital signs can provide clearer display effect, support static and dynamic display forms, and make advertisements more creative;
4. More efficient information dissemination
Video and sound have faster transmission efficiency, wider range and deeper memory; In addition to the advertisement itself, meteorological information, clock reminder and other information beneficial to the people are also part of the effective communication content;
5. Optimize store management
Customized intelligent programs will greatly improve the efficiency of store operation and management, such as digital signage background one button release system, customer evaluation system, queuing management system, etc.
Post time: Oct-17-2022